California Consumer Privacy Act (CCPA)
The CCPA (California Consumer Privacy Act), which was passed in 2018, represents the very first major legislation in the field of data privacy in the United States. It gives more power to the individuals living in California regarding the use of their personal information by businesses.
What is CCPA Compliance?
The CCPA law informs customers about the data that is retained by companies, reasons for retention, and the third parties involved in sharing the data. Moreover, customers will also be able to refuse data sales and apply for data deletion. In addition, businesses are required to communicate their data practices in an understandable manner and respond to the rights of consumers in a timely manner.
The enforcement is carried out by the California Attorney General, CCPA thus becoming a platform for consumer-oriented data transparency in the U.S.
For companies, POPIA means very careful measures for data security to be put in place and communication to be done transparently. It symbolizes the continent’s giant leap into the rights-based data protection culture that not only values but also enables the coexistence of innovation and human dignity.
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